I have noticed that Korean men seem to put a lot of effort into their appearance.?

Korea has the most developed men's grooming culture in the world, and it's totally normal for guys here to take care of their appearance. Here's what you should know:

The culture: Korean men commonly use skincare products, BB cream, and get their eyebrows groomed. It's seen as basic hygiene and professionalism, not vanity. Korea is the largest market for men's beauty products globally.

Getting started (beginner routine): Step 1: Facial cleanser. Try Innisfree or Laneige Homme line. Step 2: Toner/Skin. Hydrates after cleansing. Step 3: Moisturizer. Keeps skin hydrated all day. Step 4: Sunscreen. Daily. This is non-negotiable in Korea. All of these are available at Olive Young. Look for the "Homme" section for men's products.

Optional extras: BB cream: Evens out skin tone naturally. Missha Perfect Cover BB Cream is very popular. Lip balm: Korean men commonly use tinted or moisturizing lip balm. Eyebrow grooming: Many men get their eyebrows shaped at beauty shops. Around 10,000-15,000 won.

Services: Barbershops: Blue Club, Juno Hair, and local barbershops. Haircut: 15,000-25,000 won. Dermatology clinics: Men regularly visit for skin scaling, acne treatment, and laser treatments. Basic facial: 30,000-50,000 won. Nail care: Basic manicures for men are becoming popular.

Where to shop: Olive Young: Best one-stop shop. Look for starter sets. Coupang: Great prices on bulk skincare orders. Just start with cleanser + moisturizer + sunscreen. You can expand from there.