I have noticed that Korean men seem to put a lot of effort into their appearance.?

Maria Santos ·

I have noticed that Korean men seem to put a lot of effort into their appearance. What is the men's grooming culture like in Korea, and how can I participate as a foreign man?

1 Answer

WeBring ·

Korea has the most developed men's grooming culture in the world, and it's totally normal for guys here to take care of their appearance. Here's what you should know:

The culture

  • Korean men commonly use skincare products, BB cream, and get their eyebrows groomed
  • It's seen as basic hygiene and professionalism, not vanity
  • Korea is the largest market for men's beauty products globally

Getting started (beginner routine)

  • Step 1: Facial cleanser. Try Innisfree or Laneige Homme line.
  • Step 2: Toner/Skin. Hydrates after cleansing.
  • Step 3: Moisturizer. Keeps skin hydrated all day.
  • Step 4: Sunscreen. Daily. This is non-negotiable in Korea.
  • All of these are available at Olive Young. Look for the "Homme" section for men's products.

Optional extras

  • BB cream: Evens out skin tone naturally. Missha Perfect Cover BB Cream is very popular.
  • Lip balm: Korean men commonly use tinted or moisturizing lip balm.
  • Eyebrow grooming: Many men get their eyebrows shaped at beauty shops. Around 10,000-15,000 won.

Services

  • Barbershops: Blue Club, Juno Hair, and local barbershops. Haircut: 15,000-25,000 won.
  • Dermatology clinics: Men regularly visit for skin scaling, acne treatment, and laser treatments. Basic facial: 30,000-50,000 won.
  • Nail care: Basic manicures for men are becoming popular.

Where to shop

  • Olive Young: Best one-stop shop. Look for starter sets.
  • Coupang: Great prices on bulk skincare orders.
  • Just start with cleanser + moisturizer + sunscreen. You can expand from there.