I have noticed Koreans are very serious about sun protection.?

Great observation! Koreans take sun protection very seriously, and there's good reason for it. Here's what you should know:

Why is sunscreen so important in Korea?

UV exposure is the number one cause of skin aging (photoaging), and Korean skincare culture prioritizes prevention. Korea has high UV levels in summer, especially with the humidity amplifying sun damage. The Korean beauty philosophy focuses on maintaining clear, even skin tone, and sun damage causes hyperpigmentation. It's considered a basic skincare step, like brushing your teeth.

How Koreans protect from the sun: Sunscreen every single day, even on cloudy days and indoors (UV penetrates windows) Reapply every 2-3 hours when outdoors. UV-blocking umbrellas are carried by many women in summer. Sun visors, arm sleeves, and UV-protective clothing are common. Seeking shade whenever possible.

Best Korean sunscreens to try: Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+. Lightweight, no white cast. Around 12,000 won. Isntree Hyaluronic Acid Watery Sun Gel: Great for oily skin. About 15,000 won. Round Lab Birch Juice Moisturizing Sun Cream: Hydrating, good for dry skin. Skin Aqua UV Super Moisture Gel: Japanese but very popular in Korea. Available at Olive Young.

Tips: Buy sunscreen at Olive Young. They have testers so you can try before buying. Look for SPF50+ PA++++ (the PA rating measures UVA protection, very important in Korea) Korean sunscreens are known for being lightweight and cosmetically elegant, unlike thick Western formulas. Apply as the last step of skincare, before makeup.