I have noticed Koreans are very serious about sun protection.?

Great observation! Koreans take sun protection very seriously, and there's good reason for it. Here's what you should know:

Why is sunscreen so important in Korea?

• UV exposure is the number one cause of skin aging (photoaging), and Korean skincare culture prioritizes prevention
• Korea has high UV levels in summer, especially with the humidity amplifying sun damage
• The Korean beauty philosophy focuses on maintaining clear, even skin tone, and sun damage causes hyperpigmentation
• It's considered a basic skincare step, like brushing your teeth

How Koreans protect from the sun

• Sunscreen every single day, even on cloudy days and indoors (UV penetrates windows)
• Reapply every 2-3 hours when outdoors
• UV-blocking umbrellas are carried by many women in summer
• Sun visors, arm sleeves, and UV-protective clothing are common
• Seeking shade whenever possible

Best Korean sunscreens to try

• Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+. Lightweight, no white cast. Around 12,000 won.
• Isntree Hyaluronic Acid Watery Sun Gel: Great for oily skin. About 15,000 won.
• Round Lab Birch Juice Moisturizing Sun Cream: Hydrating, good for dry skin
• Skin Aqua UV Super Moisture Gel: Japanese but very popular in Korea. Available at Olive Young.

Tips

• Buy sunscreen at Olive Young. They have testers so you can try before buying.
• Look for SPF50+ PA++++ (the PA rating measures UVA protection, very important in Korea)
• Korean sunscreens are known for being lightweight and cosmetically elegant, unlike thick Western formulas
• Apply as the last step of skincare, before makeup